Engaging Content That Takes Your Business TO THE NEXT LEVEL
Content Marketing Agency
Simply put, it is one of the most powerful digital marketing strategies that focusses on presenting your target audience (or prospect) with extremely relevant and value-driven content, which helps them solve some problems in some way.
Compared to the traditional ‘in-your-face’ approach, content marketing works over a longer period of time to create a relationship with the target audience by building trust and loyalty. So, when it comes to the moment of truth – when the prospect is about to make purchase decision – your brand already has his/her trust and loyalty. By then, the visitor has already converted into a lead and possibly into a buyer.
Our Comprehensive Content Marketing Services Include:
A sound strategy is the foundation of a successful marketing plan. We specialize in creating an informed strategy on the basis of market research and audience targeting. Our experts carry out an in-depth analysis to understand your business goals, the market scenario, and the target audience to formulate a strategy that improves organic search visibility and brand awareness. The plan includes an SEO strategy, the relevant channels, resource requirement, and an editorial calendar.
Management And Scheduling
The entire process is complicated as it requires seamless coordination between the writers, editors, and marketers. We specialize in content management too as we streamline the entire process, right through ideation to distribution. Our digital marketing specialists have expertise in managing schedules so that optimized content is available at the right time.
Idealization And Creation
Once a strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match. We have a team of Professional Content Writers who deliver unique and keyword- rich content based on the Google guidelines. We are capable of providing full diversity, including blog posts, articles, and landing pages. Additionally, our experts come up with innovative ideas of presenting unconventional formats such as videos, data visualization, infographics, and more.
Total Performance Tracking
Performance tracking is an integral part of content marketing as it indicates the efficacy of the plan as well as reviews its ROI. We employ specialized measurement tools and real-time reporting to analyze metrics such as blog visits, site visits, user engagement, keywords progress, lead generation, customer engagement, etc. Our experts also evaluate the success of the strategy and make requisite improvements to make it better.